Alex Arifuzzaman


Senior Research & Analytics Advisor

Alex specializes in solving analytical problems for retailers and shopping centres world wide and generating credible financial solutions; boosting accuracy of analyses by leveraging spatial analytics and excellent knowledge of AI & its strategic application to corporate decision-making.

He is the Founding Partner of Toronto-based InterStratics Consultants Inc. which specializes in advanced and innovative analytics to drive corporate strategy. He has relied upon marketing analytics to determine strategy at many of the largest organizations in North America, Europe and Asia. His focus in on using analytics to drive effective marketing decisions. He also teaches Retail Analytics to MBA students at the Schulich School of Business in Toronto.

Alex holds an MBA from the Rotman School of Management, an EMBA from the University of St Gallenin Switzerland and a BA in Applied Geography from Ryerson University.