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Dubai Hills Mall is a strong example of how super regional scale retail performs best when it is designed first and foremost as a community asset, anchored by a clearly defined primary trading area rather than destination demand alone.
Centrally located within Dubai Hills Estate, the mall is closely integrated with surrounding residential neighbourhoods, schools, parks, healthcare facilities, and employment clusters. This alignment embeds the centre into daily routines, positioning it as the primary retail, leisure, and social hub for the estate.
Developed by Emaar Properties and designed by RTKL, Dubai Hills Mall delivers approximately 187,500 sq m of gross leasable area, accommodates over 600 outlets, and has been operational since February 2022. The centre benefits from excellent accessibility from Al Khail Road and Umm Suqeim Street, supported by 7,412 parking spaces, reinforcing convenience and ease of use for repeat local visitation.
From a planning and design perspective, the mall prioritises clarity, legibility, and comfort. Generous mall widths, strong visual connections between levels, and a clear spatial hierarchy support intuitive navigation, particularly for families and frequent visitors. Wayfinding is enhanced through clear zoning, logical anchor placement, and strong sightlines, reducing friction and supporting dwell time.
The tenant mix is balanced and purposeful, combining international fashion brands with everyday convenience and service uses alongside a robust food and beverage ecosystem that supports all day trading. Family focused leisure anchors, including The Storm Coaster and Adventure Park by Emaar, add experiential depth while remaining complementary to the mallโs community led role.
Dubai Hills Mall demonstrates how scale, when paired with strong planning fundamentals and a clearly defined catchment strategy, can deliver a retail destination that is both commercially resilient and genuinely user centric.
At PHIL McARTHUR & PARTNERS Retail Development Specialists, we advise owners and developers on shaping retail environments through strategic planning, leasing, repositioning, and long-term vision.
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