A bilingual senior executive with over 15 years of experience in retail leasing and development, Alia has a proven track record of transforming underperforming assets into high-revenue properties. She excels in structuring policies, optimizing operations, and driving financial performance while enhancing customer experience and team productivity.

As Vice President of Retail at Dubai International Financial Centre (DIFC), Alia leads retail and specialty leasing, managing a team to achieve a budget of AED 350 million. She has played a pivotal role in bringing global brands and first-to-market F&B concepts to Dubai, including Sexy Fish, Mr. Chow, and Cole Haan.

Her expertise spans revenue generation, business development, strategic planning, and tenant relations. With a background in leading leasing strategies for top-tier developers such as Nakheel, mSquared, Gulf Related, and Majid Al Futtaim, she has successfully driven retail growth across premier destinations in the UAE.

Fluent in Arabic and English, Alia is a results-driven leader with a keen ability to blend market insight with operational excellence to deliver outstanding retail experiences.