Phil McArthur & Partners
al wadi

Al Wadi

GLA: 152,569 sqmProject Type: Mixed Use Master Planned Development

About

AlWadi Abha is a transformative mixed-use development designed to revitalise the city by celebrating Abha’s Aseeri identity and natural landscape. Anchored by a restored wadi system, the masterplan weaves together heritage, cultivated terraces, and public spaces into an immersive urban experience. The project spans five vibrant districts offering high-end residences, retail, hospitality, cultural institutions, and entertainment. As a Vision 2030 flagship, it positions Abha as a leading cultural and eco-tourism hub in southern Saudi Arabia.

Our Role

  • Discovery Program Definition and Brief Alignment
  • Brand Alignment
  • Retail Market Competition Analysis
  • Ideation - Concept Design
  • Retail Program
  • Leasing and Brand Strategy Guidelines
Al Wadi - Detailed view