DOES YOUR SHOPPING MALL HAVE A MARKETING PLAN?​

The foundation of a good marketing plan is research. One that provides pertinent information about the centre's trade area and catchment population. ​​Analyzing your centre’s attributes and studying your competition will help determine your centre’s competitive advantage – the benefit that draws shoppers to your shopping centre instead of another. First comes a marketing budget and then comes a measurement strategy. Marketing is a rapidly evolving field and can be very over-whelming to manage.​​Our marketing strategists at McARTHUR Retail Development Specialists can assist.​