Developers can no longer rely on instinct to decide what to build or to assure prospective lenders that the project will be successful. A rigorous market study early in the process stimulates the development of ideas, improves initial concepts, and serves to lessen market risks. Examining the market in greater depth helps to refine concepts as the development plan begins to take shape. Developers are not the only players who benefit from market analysis. Potential beneficiaries include investors, designers, marketing managers, potential retailers and occupants, landowners, and property managers, just to name a few. At McARTHUR Retail Development Specialists, we understand that research continues to play an important role in shaping the project through its development and management phases.