STRENGTHENING RETAIL PERFORMANCE THROUGH AN EFFECTIVE ANCHOR STRATEGY​

September 16, 2022

A strong retail development features ‘anchor’ retailers in strategic locations. These anchors can vary from supermarkets and hypermarkets to department stores and entertainment clusters and others.  Food Courts and dining districts can also be considered an anchor attraction.​

The list of viable anchors is gradually evolving in response to changing consumer demand, evolving market niches, and the need to differentiate centres from their competitors in a generally overbuilt market.​

Anchor retailers should be positioned in the project so that shoppers walk past the ancillary shops to reach them. In larger centres, multiple anchors should be located in a way that draws customers through the centre and leaves no area without an anchor to help drive footfall.​

McARTHUR Retail Development Specialists can assist in creating a robust anchor strategy for your centre, both in terms of anchor placement, and anchor leasing.​

Speak with us today to discuss your retail development’s specific requirements.​